Drive customer retention for life: gain new revenue and asset control with Partisia

Drive customer retention for life: gain new revenue and asset control with Partisia
Drive customer retention for life: gain new revenue and asset control with Partisia

By Sofie Krabbe,

MPC, Blockchain, NFT, Digital Twin, EDR

Build life-long customer relationships. The automotive industry is undergoing a profound shift, driven by connectivity and data.  Every modern vehicle comes equipped with a digital twin and an Event Data Recorder (EDR), capturing huge amounts of unused data. 

Partisia helps automotive companies transform this raw data into customer lifetime value and asset control for life. Our blockchain-powered solution ensures GDPR-compliant, privacy-first data activation while enabling new business opportunities through secure, real-time insights that boost revenue growth and cost efficiency.

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The demand for smarter, data-driven vehicles

Consumers increasingly prioritize advanced connectivity and autonomous driving features. A McKinsey survey shows 37% of car owners would switch brands for better connectivity.

Automakers have an incredible opportunity to move beyond traditional revenue models by activating the full potential of real-time vehicle and driver insights:

  • Usage-based insurance models that reward safe driving and reduce claims costs by up to 30%.

  • Optimized fleet management with predictive maintenance, cutting maintenance expenses by up to 20%.

  • Subscription-based mobility services, creating new recurring revenue streams and enhancing convenience for customers.

  • Loyalty-driven ecosystems that strengthen brand relationships and increase aftermarket service sales.

By shifting from passive data collection to active monetization, companies can create superior customer experiences and achieve sustainable growth.

Maximizing vehicle lifecycle value with blockchain

Through NFT-based digital product passports, each car's history, maintenance record, driving behaviour, and real-time condition contributes to its actual worth.

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Traditional car valuations use generic market comparisons, failing to consider real-world usage. Partisia’s blockchain-based solution enables NFT-based digital product passports, which capture a car’s full history, including:

  • Driving behavior

  • Maintenance records

  • Wear-and-tear metrics

  • Eco-driving behaviors

This personalized, data-driven approach improves residual value assessments, increasing resale value transparency and reducing risk exposure.

$310 in revenue and $180 in cost savings per vehicle per year can be unlocked with connectivity insights. (McKinsey Study, 2023)


Competitive advantage: Partisia Vs standard solutions

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Balancing data activation and privacy

We lead the way in privacy-first data activation with Multi-Party Computation (MPC) - pioneered by our founders.

In the automotive industry, secure data sharing drives innovation, efficiency, and compliance.

MPC technology ensures encrypted data processing, so no one ever sees raw data, only the insights they need. This guarantees privacy and regulatory compliance.

Unlike standard blockchain solutions that tend to fall short on privacy, our 35 years of cryptographic expertise deliver the only solution that truly protects data while enabling secure collaboration. Manufacturers and mobility providers gain a competitive edge in optimizing supply chains and compliance.

By integrating MPC with blockchain, we provide the world’s only platform that ensures security, compliance, and real-world usability - with tamper-proof records for predictive maintenance, warranties, and vehicle tracking.

In short, blockchain ensures:

  • Immutable, verifiable vehicle history

  • Regulatory-compliant data analysis

  • Full transparency without compromising privacy

Driving new revenue streams

  • Smarter Insurance: Personalized, usage-based pricing can reduce premiums by up to 20% for safer drivers.

  • Brand Loyalty: Exclusive rewards and incentives strengthen relationships, increasing retention rates.

  • Transparent Resale Markets: Access to reliable vehicle histories boosts resale values.

  • Regulatory Compliance: Align with GDPR, CCPA, and EU Digital Product Passport standards.

  • Monetizing After-Sales: Predictive maintenance and tailored services boost revenue by up to 25%.

Want more information about how we can help your business utilize the full potential of data in the automotive industry? Click here

Why partner with Partisia?

Partisia offers a comprehensive data activation platform, providing:

Full transparency via blockchain
Privacy-preserving analytics with MPC
Regulatory compliance (GDPR, CCPA, eIDAS 2.0) New revenue streams through data-driven services

With NFT-backed digital product passports, Partisia transforms vehicle valuation, insurance, and after-sales services - making them smarter, more efficient, and future-ready.

Join the future of connected mobility with Partisia

Are you ready to turn your connected-car data into a strategic asset? 

Contact Partisia today to explore how our blockchain-powered platform can drive growth and innovation in your business.

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Connect with us

Kurt Nielsen

Kurt Nielsen

CEO, Partisia

kn@partisia.com
Mark Medum

Mark Medum

Chief Product Officer, Partisia

mmb@partisia.com