Activating data in the automotive industry

Utilizing the full life-cycle value with Connected-Car data

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From raw data to real value: The future of connected cars.

Today, every new car produced comes with a digital twin, a virtual representation of its physical counterpart. But alongside this digital twin, each vehicle also carries a black box, also known as an Event Data Recorder (EDR); in other words - a huge unused pool of data. 

At Partisia we’re helping automotive companies unlock the ability to tap into the unique value created by both the driver and the vehicle - turning raw data into a strategic asset that fuels entirely new business models.

37% of car owners would switch brands for better connectivity and autonomous driving features

A number that rises even higher in certain regions, underscoring the growing demand for advanced vehicle technology.

McKinsey study

Our platform enables automotive companies to pivot beyond traditional revenue streams, leveraging real-time vehicle and driver insights to create smarter insurance models, optimize fleet management, introduce subscription-based mobility services, and build loyalty-driven ecosystems. 

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While tracking data is essential, actively monetizing it to unlock its full potential is equally crucial for maximizing its value. 

With this, businesses are no longer confined to static operations. Instead, they gain the flexibility to adapt, innovate, and lead in the evolving automotive landscape. 

At Partisia we have made it our goal, not just to take part in predicting the future - by utilizing raw data - of mobility, but we also want to actively take part in building it.

Our solution transforms the black box into a transparent and compliant digital asset, enabling a more accurate valuation of vehicles, data-driven decision-making, and lifecycle tracking.

On a per-vehicle level, connectivity could deliver up to $310 in revenue and $180 in cost savings per year, on average in 2023.
McKinsey study

From passive data to active value - the next evolution in automotive tech

Traditionally, car valuations rely on market comparisons, assessing similar models based on brand, age, and general depreciation trends. But this method overlooks a crucial factor: real-world vehicle usage.

With the Partisia platform we provide a blockchain based solution, where valuation shifts from a market-wide estimate to a data-driven, personalized approach. 

Through NFT-based digital product passports, each car’s history, maintenance record, driving behavior, and real-time condition contribute to its actual worth. By integrating factors like:

  • Driving style (acceleration, braking habits, mileage)

  • Maintenance and servicing history

  • Wear-and-tear metrics

  • Eco-driving behaviors


…we establish a realistic and transparent residual value for every vehicle. This provides substantial benefits for insurance providers, leasing companies, and resale markets.

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Data activation without compromising privacy

Our technology ensures that data privacy remains uncompromised. Unlike conventional data-sharing models, The Partisia platform makes it possible to compute on individual user data. 

By leveraging confidential computing, we enable the secure integration of data from multiple sources, activating our platform to generate real-world insights. As an additional layer of security, we utilize Multi-Party Computation (MPC) technology to ensure complete data anonymity - only the results are visible, while the raw data remains fully protected.

By placing the NFT on a public blockchain, we ensure that the unique car data remains traceable and transparent. This allows you to verify key details, such as whether the car has undergone required services or has been driven responsibly. 

However, blockchain technology does more than just track a car’s history, it also provides a reliable way to monitor its changing value over time. Instead of making rough estimates about a car’s worth over a 4-5 year period, you can now continuously and transparently track its real-time value.

Our system enables a secure, regulatory compliant (GDPR and more) analysis of aggregated vehicle data, allowing manufacturers and industry players to conduct precise residual value calculations without exposing private user details.

Make car-connectivity possible without ever compromising privacy. 

Driving new revenue streams for the automotive industry

1. Better insurance models

Car and driver scoring based on real-time data, leading to fairer, usage-based insurance pricing. 

2. Brand reputation & loyalty programs

Enhanced customer engagement through exclusive events, rewards, and community-driven incentives for responsible driving.

3. Market transparency and traceability

Using Partisa Blockchain Foundations, public blockchain. we’re addressing the "lemon problem" - be letting buyers gain confidence with transparent vehicle histories, boosting resale values.

4. Regulatory compliance & ESG alignment

Align with the EU’s Digital Product Passport (DPP) and eIDAS 2.0 standards, ensuring trust and compliance in data activation.

5. Monetizing after-sales services

Leverage digital insights to offer tailored aftersales products, warranties, and predictive maintenance services.

Raja & Tann
Digital Platformer
Alexandra Institute
ICRC
Danmarks statistik
Aarhus University
Danish Quantum Community
Cyber Peace Institute
Rigshospitalet
Copenhagen Fintech
Bosch
Trust Stamp
Sundhedsdatastyrelsen
dfg
DIREC
Global fund
Partisia blockchain
Oscar
kin
Security Tech Space
Tora
Innovations fonden
Provable labs
Royal Danish Embassy
Raja & Tann
Digital Platformer
Alexandra Institute
ICRC
Danmarks statistik
Aarhus University
Danish Quantum Community
Cyber Peace Institute
Rigshospitalet
Copenhagen Fintech
Bosch
Trust Stamp
Sundhedsdatastyrelsen
dfg
DIREC
Global fund
Partisia blockchain
Oscar
kin
Security Tech Space
Tora
Innovations fonden
Provable labs
Royal Danish Embassy

Let’s work together - Reach out today!

If you're interested in diving deeper into the technical aspects, or if you'd like to experience a demo and see how it works in action, don’t hesitate to reach out.

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Built on technology that strengthens data security

The Partisia Platform offers two unique core capabilities: One being Multi-Party Computation (MPC) technology and the other one being blockchain integration. Together, these capabilities ensure strong privacy, security, and trust in data protection.

Why work with Partisia?

We offer a full-circle, end-to-end data activation platform, balancing:

  • Product transparency and traceability via a public blockchain

  • Data accessibility without compromising privacy 

  • Regulatory compliance under GDPR, CCPA, and eIDAS 2.0

  • Sustainability alignment, supporting ESG goals and eco-conscious driving behavior.


By leveraging NFT-backed digital product passports, Partisia’s solution makes real-time vehicle valuation, insurance, and after-sales services smarter and more efficient.

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Frequently Asked Questions

Activate data in the automotive industry

We use blockchain-based public yet anonymized datasets to conduct vehicle analytics without leaking personal user data. Our system is fully compliant with GDPR and CCPA regulations.

Each car is assigned an immutable NFT record that captures real-time driving data, maintenance logs, and valuation metrics. This ensures transparency and an accurate representation of the car’s condition over its lifespan.

Manufacturers can monetize connected-car data, improve after-sales engagement, and strengthen brand loyalty through exclusive data-driven services.

Blockchain guarantees data integrity, transparency, and security, ensuring that all stakeholders can access verified vehicle information without compromising privacy.

While designed for automotive, this solution can be extended to logistics, smart mobility, fleet management, and even shared economy sectors.