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Activating data in the automotive industry

Utilizing the full life-cycle value with Connected-Car data

Today, every new car produced comes with a digital twin, a virtual representation of its physical counterpart. But alongside this digital twin, each vehicle also carries a black box, also known as an Event Data Recorder (EDR); in other words - a huge unused pool of data. 

 

At Partisia we’re helping automotive companies unlock the ability to tap into the unique value created by both the driver and the vehicle - turning raw data into a strategic asset that fuels entirely new business models.

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Team of engineers collaborating around a laptop in an automotive lab, working on advanced vehicle technology and innovation solutions.
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From raw data to real value: The future of connected cars.

37% of car owners would switch brands for better connectivity and autonomous driving features

A number that rises even higher in certain regions, underscoring the growing demand for advanced vehicle technology.

McKinsey study
 
 

On a per-vehicle level, connectivity could deliver up to $310 in revenue and $180 in cost savings per year, on average in 2023.

McKinsey study

Our platform enables automotive companies to pivot beyond traditional revenue streams, leveraging real-time vehicle and driver insights to create smarter insurance models, optimize fleet management, introduce subscription-based mobility services, and build loyalty-driven ecosystems. 

While tracking data is essential, actively monetizing it to unlock its full potential is equally crucial for maximizing its value. 

With this, businesses are no longer confined to static operations. Instead, they gain the flexibility to adapt, innovate, and lead in the evolving automotive landscape. 

At Partisia we have made it our goal, not just to take part in predicting the future - by utilizing raw data - of mobility, but we also want to actively take part in building it.

Our solution transforms the black box into a transparent and compliant digital asset, enabling a more accurate valuation of vehicles, data-driven decision-making, and lifecycle tracking.

From passive data to active value - the next evolution in automotive tech

Traditionally, car valuations rely on market comparisons, assessing similar models based on brand, age, and general depreciation trends. But this method overlooks a crucial factor: real-world vehicle usage.

With the Partisia platform we provide a blockchain based solution, where valuation shifts from a market-wide estimate to a data-driven, personalized approach. 

Through NFT-based digital product passports, each car’s history, maintenance record, driving behavior, and real-time condition contribute to its actual worth. By integrating factors like:

  • Driving style (acceleration, braking habits, mileage)

  • Maintenance and servicing history

  • Wear-and-tear metrics

  • Eco-driving behaviors


We establish a realistic and transparent residual value for every vehicle. This provides substantial benefits for insurance providers, leasing companies, and resale markets.

Intersect

Driving new revenue streams for the automotive industry

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Data activation without compromising privacy

Our technology ensures that data privacy remains uncompromised. Unlike conventional data-sharing models, The Partisia platform makes it possible to compute on individual user data. 

By leveraging confidential computing, we enable the secure integration of data from multiple sources, activating our platform to generate real-world insights. As an additional layer of security, we utilize Multi-Party Computation (MPC) technology to ensure complete data anonymity - only the results are visible, while the raw data remains fully protected.

By placing the NFT on a public blockchain, we ensure that the unique car data remains traceable and transparent. This allows you to verify key details, such as whether the car has undergone required services or has been driven responsibly. 

However, blockchain technology does more than just track a car’s history, it also provides a reliable way to monitor its changing value over time. Instead of making rough estimates about a car’s worth over a 4-5 year period, you can now continuously and transparently track its real-time value.

Our system enables a secure, regulatory compliant (GDPR and more) analysis of aggregated vehicle data, allowing manufacturers and industry players to conduct precise residual value calculations without exposing private user details.

Make car-connectivity possible without ever compromising privacy. 

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Built on technology that strengthens data security

The Partisia Platform offers two unique core capabilities: One being Multi-Party Computation (MPC) technology and the other one being blockchain integration. Together, these capabilities ensure strong privacy, security, and trust in data protection.

If you're interested in diving deeper into the technical aspects, or if you'd like to experience a demo and see how it works in action, don’t hesitate to reach out.

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Why work with Partisia?

We offer a full-circle, end-to-end data activation platform, balancing:

  • Product transparency and traceability via a public blockchain

  • Data accessibility without compromising privacy 

  • Regulatory compliance under GDPR, CCPA, and eIDAS 2.0

  • Sustainability alignment, supporting ESG goals and eco-conscious driving behavior.

By leveraging NFT-backed digital product passports, Partisia’s solution makes real-time vehicle valuation, insurance, and after-sales services smarter and more efficient.

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Frequently Asked Questions

Activate data in the automotive industry

How does the Partisia Platform ensure user privacy while utilizing vehicle data?

We use blockchain-based public yet anonymized datasets to conduct vehicle analytics without leaking personal user data. Our system is fully compliant with GDPR and CCPA regulations.

How does an NFT-based Digital Product Passport work?

Each car is assigned an immutable NFT record that captures real-time driving data, maintenance logs, and valuation metrics. This ensures transparency and an accurate representation of the car’s condition over its lifespan.

How does this benefit car manufacturers?

Manufacturers can monetize connected-car data, improve after-sales engagement, and strengthen brand loyalty through exclusive data-driven services.

What role does blockchain play in this solution?

Blockchain guarantees data integrity, transparency, and security, ensuring that all stakeholders can access verified vehicle information without compromising privacy.

What industries beyond automotive can benefit from this solution?

While designed for automotive, this solution can be extended to logistics, smart mobility, fleet management, and even shared economy sectors.