Finding the right balance between being transparent and protecting sensitive business information isn’t easy, and it often holds companies back. It can mean missed market opportunities, higher compliance risks, and slower growth. Now, with major regulations like the EU Deforestation-Free Regulation setting stricter rules and requirements for products being allowed to be sold in the EU, businesses face a real choice: continue struggling with unclear requirements, or lean into transparency to keep securing revenue, open new markets and stay ahead of competition.
At Partisia, we believe you shouldn't have to choose between stringent compliance and seamless trade, or between innovation and privacy. And it does not have to be a struggle to sell products in the EU while being compliant to new regulations. We're here to redefine what's possible, ensuring innovation thrives without compromise, powered by privacy.
An upcoming dilemma for global Supply Chains with high stakes
Take, for example, a premium product like Colombian coffee. Its journey from local farms to European selling points is a powerful story of tradition, care, and the livelihoods of countless dedicated producers. Now, thanks to new EU regulations, this story has the chance to be told in even greater trustworthy depth, with transparency and authenticity at its core.
These regulations call for detailed, verifiable data on sustainable farming, ethical labor, ESG reporting and end-to-end traceability. Far from being a burden, this is a unique opportunity for producers and brands to showcase their commitment to quality and responsibility.
With digitally verified traceability, businesses can not only meet compliance requirements but also strengthen brand reputation, deepen customer trust, and secure long-term access to high-value global markets. Rather than a threat, these changes open doors to innovation, differentiation, and a more resilient, future-ready supply chain.
A Digital Product Passport powered by unbreakable privacy for transformative value
This is where Partisia steps in, not to build the Digital Product Passport, but to make it trustworthy. By embedding our blockchain and Multi-Party Computation (MPC) technology at the core, we ensure that data can move through the supply chain without ever being exposed.
While being secure is one thing, it’s also selectively visible, privately verifiable, and ready to create real value where secrecy and transparency must coexist.
Imagine securely capturing and utilizing critical data at every stage of your product’s journey - from the smallest farm to the final point of sale - allowing customers to view its full journey when making a buying decision. All done without ever exposing sensitive trade secrets or proprietary operational details.
This is the magic of MPC:
Confidential collaboration:
MPC allows diverse parties across the supply chain, perhaps even competitors or wary partners, to contribute, prove compliance, and even perform joint calculations on their encrypted data, keeping their individual contributions and sensitive internal figures absolutely private. This eliminates the need for complex, costly data sharing agreements that often slow down innovation and collaboration.
Tamper-Proof trust & operational excellence:
Every piece of this vital, privacy-enhanced information is then immutably recorded on a private, permissioned blockchain ledger. This guarantees the data is tamper-proof and auditable by regulators, buyers, and consumers. The robust nature of this digital proof unlocks considerable operational efficiencies by streamlining complex audit processes and reducing administrative burden.
Consumer connection, elevated to brand equity:
Each retail package includes a QR code that links directly to the passport. A quick scan offers consumers a real-time, verifiable view of the coffee’s full origin story. This unprecedented transparency deepens consumer confidence and brand loyalty, allowing brands to truly differentiate themselves and command premium value for ethically sourced and verifiable products.
Driving growth and mitigating risk for every stakeholder
The Digital Product Passport, when empowered by Partisia's groundbreaking technology, moves far beyond mere compliance. It becomes a strategic asset, enabling every link in the supply chain to unlock new value and secure lasting competitive advantage:
For Farmers & Cooperatives:
Through a Digital Product Passport, farmers and cooperatives gain simplified, automated EU compliance. This secures direct access to lucrative premium export markets, allowing them to gain a significant market edge through their verifiable commitment to sustainability and greater economic stability, all without exposing their specific farm details to competitors.
For National Authorities (e.g., Colombian Coffee Federation):
For national authorities, a Digital Product Passport secured by Partisia's platform enables them to establish a robust national traceability standard. This protects their region's market access and promotes them as a global leader in ethical, sustainable, and transparent production, safeguarding the integrity and value of their exports.
For EU buyers & retailers:
EU buyers and retailers gain complete peace of mind when buying imported products in the EU. A Digital Product Passport, built on Partisia's secure foundation, provides verified deforestation-free sourcing and access to truly transparent, auditable supply chains. This effortlessly helps fulfill all ESG and regulatory requirements, significantly mitigating substantial regulatory risks and safeguarding against reputational damage. It also greatly enhances brand reputation, attracting a growing segment of ESG-conscious consumers and investors, fostering new avenues for growth and market leadership.
