Banks are uniquely positioned to become the backbone of a new type of digital ecosystem, where privacy, security, and user trust are at the forefront. For businesses, this shift offers a wealth of new opportunities to build deeper, more profitable relationships with customers.
Turning banking apps into a trusted platform for business growth
For businesses, the true power of digital banking lies in the ability to connect with highly engaged, verified users through secure and privacy-preserving platforms. Banks have long held the building blocks for this transformation - verified identities, regular touchpoints with customers, and a regulated environment that fosters trust. Yet, despite these advantages, they have not capitalized on them to create value beyond traditional financial services. By unlocking these assets through technologies like confidential computing e.g. Multi-Party Computation (MPC), banks can now facilitate personalized, real-time, and privacy-first experiences that create new revenue streams without compromising user trust.
This new role for the banking app goes far beyond simple financial transactions. It’s becoming a platform for business ecosystems, where third-party services and partners can easily plug into a trusted, encrypted framework that allows for value exchange without exposing raw user data. For businesses, this means new opportunities for customer acquisition, engagement, and monetization.
The shift to privacy-preserving technologies gives businesses the chance to tap into a pool of verified users, without relying on invasive tracking or data harvesting. When third-party services - could be travel, insurance providers, restaurants, or mobility partners - connect with a bank’s ecosystem, they don’t get access to raw customer profiles. Instead, they interact with verified credentials that ensure secure, consented transactions.
For businesses, the key advantage is clear: increased customer loyalty and a more secure, privacy-preserving but also a more respected way to build deeper relationships.
Fraud prevention as a competitive advantage for banks
One of the key advantages of this privacy-first shift is the enhancement of fraud detection systems.
Traditional fraud monitoring is often intrusive and disruptive. However, with MPC, fraud detection mapping through Partisia Platform, banks can monitor and cross-check patterns securely and anonymously.
If suspicious activity is detected, customers are notified instantly, and the bank can take action without ever exposing sensitive data.
Real-time fraud protection reduces the risks associated with fraudulent transactions, which is crucial for maintaining customer trust and ensuring compliance with financial regulations.
For customers, fraud detection happens quietly in the background, enhancing the customer experience by preventing disruption. This contributes to a sense of security and reliability, making customers more likely to stick with their bank.
Creating smooth, Privacy-First experiences for customers
Picture this: Here is Marcus. For Marcus, what used to be a simple app for checking his balance, and paying invoices, has now grown into something much more, a reliable starting point for handling the everyday things that matter, when it matters.
From booking travel and managing subscriptions to accessing exclusive offers and using virtual cards for safer online shopping, everything happens within one secure, intuitive ecosystem. It’s where identity is verified, loyalty is rewarded, and services feel personal without being invasive.
For financial institutions, this evolution opens the doors to powerful advantages. Customers stay engaged through a seamless, end-to-end experience that spans financial and lifestyle services: all without ever leaving the every day banking context.
By leveraging encrypted data and verified credentials, banks can deliver relevant offers and services based on consented insights, not tracking.
And because the bank’s platform is built on trust, third-party businesses can integrate directly into the ecosystem - reaching high-value, verified users while preserving user privacy. This is more than what we understand of traditional embedded finance. It’s a smarter, more secure way to create value, build loyalty, and unlock new revenue streams, in an environment where trust is never compromised.
When a customer books a trip through their banking app and the insurance is already taken care of, or when a dining offer appears just as they’re making weekend plans, embedded finance comes to life.
For businesses, it's a chance to connect with customers in the moments where it makes most sense, inside a space already built on trust. Every interaction becomes an opportunity to deliver value and grow revenue organically.
The business model shift: Moving beyond transactions
The future of banking is moving beyond basic financial services. Banks are transitioning from service providers to connectors, facilitating value exchange between customers and businesses in a way that respects privacy and prioritizes user consent. This shift provides businesses with:
Long-term relationships: By integrating into customers’ everyday lives, banks create more meaningful touchpoints, increasing the chances for repeat business and higher lifetime value.
Revenue from ecosystem participation: Businesses can monetize interactions through fees paid for using the banking ecosystem to connect with verified, high-value users, rather than through direct data collection or ad sales.
Rather than just handling transactions, banks are becoming hubs that facilitate a continuous, value-driven experience between businesses and their customers both existing and new ones.
For businesses, this is a game-changer. No longer will banks be seen merely as financial institutions; they will be platforms that power broader ecosystems, enabling businesses to offer integrated, privacy-first services that enhance customer experience across every aspect of life - from travel and entertainment to wellness and mobility.
For banks, the opportunity is clear: by evolving beyond banking privacy-first platforms, they can not only maintain their relevance but increase revenue by facilitating secure, trusted interactions between businesses and customers.
The advantages for business segments: Empowering partners, protecting Privacy
The shift to identity-based know your customer (KYC), privacy-preserving ecosystems benefits businesses partnering with banks in several ways:
Insurance: Banks can offer tailored, on-demand insurance products, like travel coverage based on verified customer data.
Retail & Hospitality: Restaurants, hotels, and retailers can tap into a bank’s ecosystem to deliver personalized perks and loyalty rewards, backed by verified customer insights.
Mobility & Wellness: Banks can seamlessly integrate mobility services, ensuring privacy while delivering personalized, secure experiences.
A more profitable, beyond banking future
The evolution of banking from a traditional transaction processor to a beyond banking privacy-first platform that connects users with third-party services creates significant new revenue opportunities for banks. Banks have the chance to move beyond simple financial services and become trusted connectors that empower businesses and improve customer experiences.
The infrastructure and technology to enable this shift already exist and with eIDAS 2.0 arriving in 2026, banks have a rare chance to lead the digital identity revolution - not just comply with it. What’s needed now is to lead this new digital ecosystem.
Ready to unlock the full potential: securely, and with purpose?
Reach out to us today, to explore how privacy-first innovation can help your business create value, deepen loyalty, and grow new revenue streams.
